Urban Company ‘s Insta Help platform regained leadership in India’s fast-growing instant home services market by completing around 1.9 million orders in July 2026, overtaking rival Snabbit after briefly trailing it in June, according to people familiar with the matter.
Sources cited in the report said Snabbit completed around 1.85 million orders during July, while Pronto crossed 1.25 million bookings for the month. The figures could not be independently verified, and Urban Company and Snabbit did not respond to queries.
Leadership Changes Again in a Rapidly Growing Market
The latest numbers highlight the intense competition among India’s leading instant home services platforms.
In June, Snabbit had narrowly overtaken Urban Company’s Insta Help by completing around 1.51 million orders, compared with approximately 1.5 million orders for Urban Company, while Pronto handled more than 950,000 bookings. July’s figures indicate that Urban Company has reclaimed the leadership position.
Nearly 5 Million Combined Monthly Orders
According to the report, the combined monthly orders of Urban Company’s Insta Help, Snabbit and Pronto approached 5 million in July, compared with fewer than 4 million orders in June, reflecting rapid adoption of on-demand home services.
Urban Company’s Insta Help reportedly added around 400,000 monthly orders during July, while Snabbit increased its monthly orders by more than 320,000. Pronto also crossed the 1 million monthly bookings milestone for the first time, ending the month with over 1.25 million bookings.
Competition Remains Intense
The instant home services segment has witnessed aggressive competition over the past few months, with companies investing heavily in customer acquisition and promotional campaigns to expand their user base. Industry observers expect competition to remain strong as platforms continue expanding into new locations and scaling operations.
Urban Company has also indicated that it is prioritising market share over near-term profitability for its Insta Help business, while describing the current level of industry discounting as unsustainable over the long term.
With demand for instant home services continuing to rise, the race among Urban Company, Snabbit and Pronto is expected to remain closely contested as the sector enters its next phase of growth.
