Food delivery giant Zomato has announced a new initiative to offer kurtas as an optional outfit for its female delivery partners, aiming to provide them with more choice and comfort.
Many of Zomato’s female delivery partners have found it challenging to navigate India’s busy roads while wearing the standard western-style T-shirts provided by the company.
In an effort to address these concerns, Zomato is prioritizing the comfort and practicality of its female delivery partners by redesigning the delivery fleet outfit. The new outfit includes the option of wearing either a T-shirt or a kurta, providing flexibility and addressing the discomfort some partners faced when wearing western-style attire over traditional clothing like suits or sarees. The kurtas feature deep pockets on both sides and are embellished with embroidery for added style.
Additionally, Zomato has partnered with Blinkit partners Mamaearth, Aqualogica, L’Oréal Paris, and Pee Safe to create self-care packages for International Women’s Day.
These packages, comprising skincare, beauty, and female hygiene products, are intended to support the overall well-being of Zomato’s female delivery partners, as stated in a press release by the company.
