Shares of Titan Company rose more than 2% on December 26 after the Tata Group firm announced its entry into the lab-grown diamond jewellery segment with the launch of a new brand, ‘beYon’.
The stock climbed to a fresh 52-week high of ₹4,006.90 per share, snapping a two-session losing streak and reflecting positive investor response to the announcement.
Titan to Launch ‘beYon’ Brand
In an exchange filing dated December 26, Titan said it will introduce ‘beYon – from the House of Titan’, with its first exclusive retail store set to open in Mumbai on December 29. The new brand will offer a curated range of lab-grown diamond (LGD) jewellery, marking Titan’s foray into the fast-growing alternative diamond segment.
The company also plans to expand the beYon retail presence in Mumbai and Delhi in the near future. Titan said the brand will cater to women’s adornment needs across lifestyle categories beyond watches, perfumes, sarees and handbags.
Growing Demand for Lab-Grown Diamonds
Lab-grown diamonds, also known as synthetic diamonds, are created in controlled environments using advanced technology that replicates the natural diamond formation process. With prices of natural diamonds rising, lab-grown alternatives are increasingly gaining popularity, particularly among cost-conscious consumers.
Titan Share Price Performance
Titan shares have gained nearly 3% over the past month and over 8% in the last six months. The stock is up around 23% so far in 2025.
Over the past five years, Titan’s shares have surged 167%. After hitting a 52-week low of ₹2,925 in April 2025, the stock has rallied nearly 37% in about eight months to touch its record high.
The company currently commands a market capitalisation of approximately ₹3.55 lakh crore, with a price-to-earnings (P/E) ratio of 93.5.
