Samsung Electronics has ruled out listing its India business for the foreseeable future, choosing instead to concentrate on accelerating artificial intelligence (AI) integration across its products and expanding its consumer finance offerings to drive growth in one of its most important markets.
In an interview with PTI, JB Park, President and CEO of Samsung Southwest Asia, said the South Korean electronics major has no immediate plans for an initial public offering (IPO) of its Indian arm. “No, we do not have any such plans as of now,” Park said, adding that the company prefers internal growth over capital raised from public markets.
While peers such as Hyundai Motor India and LG Electronics have tapped Indian capital markets, Samsung believes it has adequate funding options through internal accruals, institutional borrowings and corporate bonds. “IPO is not the plan for Samsung,” Park reiterated.
Samsung is instead strengthening its manufacturing presence in India and has applied under the government’s production-linked incentive (PLI) scheme for components, with plans to manufacture mobile phone displays locally. The company operates its largest smartphone manufacturing facility globally in Noida, which has become a key export hub.
A major growth driver for Samsung in India is its consumer finance business. The company currently offers interest-free EMI schemes for smartphones and is expanding the programme to home appliances such as televisions and washing machines. According to Park, more than 40% of Samsung smartphones in India are sold through its finance scheme, which is growing at around 10% annually and is helping expand reach in rural markets, particularly in northern and northeastern regions.
AI will remain central to Samsung’s future product strategy. The company plans to showcase a range of AI-powered innovations at CES 2026 in Las Vegas, including upgrades across home appliances, televisions, and robotics. Samsung will also unveil new TV technologies at its “The First Look” event on January 4, 2026.
Among the key launches are enhancements to AI appliances such as the AirDresser, Laundry Combo, WindFree Pro Air Conditioner, and Jet Bot Steam Ultra robot vacuum. In the kitchen segment, Samsung will introduce upgrades to its AI Refrigerator Family Hub, integrating Google Gemini for the first time to improve food recognition and management.
Samsung will also expand its Micro RGB TV lineup, aiming to set new benchmarks in premium home viewing.
Highlighting India’s role in Samsung’s global innovation strategy, Park said the company employs over 10,000 engineers across three R&D centres and a design centre in the country, contributing to both domestic and global product development.
By prioritising operational expansion, AI-led innovation and consumer financing over a public listing, Samsung is signalling long-term confidence in the Indian market while retaining strategic and financial flexibility.
