Peeko, a babycare-focused quick commerce startup based in Bengaluru, has raised $3.2 million (around ₹28 crore) in a seed funding round led by Stellaris Venture Partners, with participation from angel investors including Maninder Gulati (ex-OYO), Kunal Bahl and Rohit Bansal (Titan Capital), Abhishek Goyal (Tracxn), Nitin Gupta (Uni), and Arjun Vaidya (V3 Ventures).
Founded by IIT alumni Chetan Sharma (ex-Leap), Vivek Khetan (ex-OYO), and Abhijit Gairola (ex-Leap), Peeko is building a vertical quick commerce model for babycare products, promising deliveries in under 60 minutes. The startup is currently operational in 10 Bengaluru pincodes from a single 4,000 sq. ft. dark store and plans to launch its app in September.
Peeko aims to address the inefficiencies in the babycare segment, where deliveries often take 2–3 days and inconsistent product quality results in high return rates. The company is focusing on a full range of products, including apparel, toys, shoes, diapers, wipes, and gear, offering high-frequency, high-value orders for parents.
The startup’s model emphasizes curation and breadth, with an in-house supply chain and marketplace approach. Peeko is also experimenting with a ‘try-and-buy’ option, allowing parents to check apparel and accessories at home before purchasing — a first in the domestic market.
Investors believe that vertical specialization is key, as generalist quick commerce players such as Blinkit, Instamart, and Zepto focus mainly on groceries and essentials, leaving babycare underserved. Stellaris Venture Partners highlighted that the category’s high SKU count and specific requirements make it unsuitable for traditional dark stores, creating a defensible niche for Peeko.
With vertical quick commerce gaining traction, Peeko is focused on proving its model in Bengaluru, expanding dark stores, refining product assortments, and offering fast delivery with instant returns. Its success in creating a differentiated, reliable service could define its long-term growth in a competitive market.
