Brainbees Solutions, the parent company of leading mother and baby care retailer FirstCry, announced that its material subsidiary, GlobalBees Brands Pvt Ltd, has acquired an additional 10% stake in Cloud Lifestyle Pvt Ltd for ₹60.29 lakh. With this transaction, Cloud Lifestyle, known for its personal care, beauty, and wellness products, becomes a wholly owned subsidiary of GlobalBees.
According to a company filing, the acquisition, completed on August 14, 2025, was executed through a cash transaction as part of an earlier investment agreement dated November 12, 2021.
Founded in 2017, Cloud Lifestyle reported a turnover of ₹55.35 crore in FY25, marking a significant rise from ₹13.07 crore in FY24.
Meanwhile, FirstCry posted a challenging performance for the quarter ended March 31, with its consolidated net loss widening 2.5x year-on-year to ₹111.5 crore, compared to ₹43 crore in the same quarter last year.
GlobalBees, FirstCry’s house-of-brands subsidiary, saw a 31% increase in operating revenue to ₹426.5 crore, with international business revenue growing 13% YoY to ₹207.3 crore. Despite recent legal challenges, the company continues to expand its portfolio.
FirstCry’s board has also approved an additional investment of ₹19.96 crore in GlobalBees from IPO proceeds. Earlier, the board had cleared up to ₹146 crore in funding for GlobalBees through the subscription of compulsorily convertible preference shares (CCPS).
