“Amul has been ranked as the world’s strongest food brand and the leading dairy brand, according to Brand Finance, UK, a top global brand consultancy, in its annual ‘Food & Drink 2024’ report,” the company announced.
The report highlights the most valuable and robust brands in the food, dairy, and non-alcoholic drinks sectors.
As per the report, Amul has climbed from the second position in 2023 to become the world’s strongest food brand in 2024, earning a Brand Strength Index (BSI) score of 91.0 out of 100, and an AAA+ rating.
“Amul’s brand strength is attributed to its exceptional performance in the familiarity, consideration, and recommendation metrics,” the statement said.
Amul is the only Indian brand featured among the top 50 global brands listed in the report, recognized for its significant achievements.
The Gujarat Cooperative Milk Marketing Federation, the world’s largest farmers-owned cooperative, markets the Amul brand.
Amul’s Managing Director, Jayen Mehta, expressed, “This is a moment of immense pride for the entire Amul team and our 3.6 million farmers who have helped build and nurture this brand. We have always believed that Amul’s true currency is not just milk, but trust. It is this trust that has made Amul a beloved brand across generations over the past 78 years.”
Annually, Amul procures 11 billion litres of milk and has a valuation of Rs 80,000 crore ($10 billion), with its products being purchased 22 billion times a year, the highest in the world.
